Productized Services and Why You Should Bootstrap with Brian Casel

In episode 36 of the Bean Ninjas Podcast, we are joined by Brian Casel of Audience Ops, a successful productize content service.

Curious about Productized Services and how to make them successful?

Listen in to know more about creating a productized services business in this episode.

This week we pick Brian’s brain about how productized services can fill a market need, and his experience with building teams and systems. We also get his tips on bootstrapping your business.

Brian’s career backstory.
His transition from freelancing to starting businesses offering productized services.
What inspired him to sell his business?
Deciding on his next business venture.
His journey to building his business and team.
Managing the company’s cash flow especially in hiring team members.
The importance of managers in their team and how they manage the deliverables of managers and team members.
The state of Audience Ops in the first 12 months of the business.
More information on the Productize course and community.
How his work week looks like in Audience Ops and his other projects.
His latest projects - Sunrise KPI and Process Kit.
His work week structure approach to accomplishing tasks and deliverables.

Links:

Show Notes

Other Episodes

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Launching a New Business in a Recession

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Building systems and processes for small business

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Unlocking cash flow through automation and apps with Twyla Verhelst