Tips on selling, community, and advocacy with Patrick Manosca of Xero

The Bean Ninjas Podcast

Jan 21 2020 | 00:32:36

00:00 / 00:32:36

Show Notes

Patrick Manosca started in public accounting and saw an opportunity for software as a tool to help firms become more efficient and profitable. He then went to work for that same software company implementing tools and best practices to take firms paperless and more profitable. Now Patrick is at Xero; working with enterprise firms to implement online accounting software.

In this episode, Wayne Richard chats with Patrick Manosca about how Xero approaches selling, community and advocacy in order to build a leading global brand.

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