When does it make sense to create or launch a new and separate business unit to your core business?
This is the question that BN CEO Meryl Johnston and Anfernee Chansamooth, BN Learning & Community Lead, attempt to answer in this episode.
Some of the points discussed include education as a form of marketing, community as a global trend, and the rationale behind spinning off an education business from the core Bean Ninjas bookkeeping business.
Education is part of our DNA and Always Growing is one of our core Bean Ninjas values.
Anfernee also shares his transition from marketing coordinator to heading up Bean Ninjas Education, and what that's been like.
So if you're thinking about when it might make sense to create a new business from your existing business, make sure you listen in.
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