Dominating a Niche - Interview with Brigit Esselmont

Show Notes

In Episode 29 of the Bean Ninjas Podcast, we chat with a Bean Ninjas client, Brigit Esselmont from Biddy Tarot, an online learning community for people who want to read tarot and get into their intuition.

What does it take to have a niche business and a published book?

Brigit shares her experience on building her niche business and publishing her book the traditional and non-traditional way.

In this podcast, Brigit shares with us how her hobby turned into a business and how it grew to what it is today in terms of vision, team management, structure and products.

Brigit’s background and the story of how she turned her hobby into a business.
Biddy Tarot’s growth story.
The evolution of their team, team management structure and their vision for the business.
Deciding on the departments of their business
Their process for hiring team members.
Brigit’’s weekly work structure.
Their experience on traditional and self publishing.

Links Mentioned In The Show

Biddy Tarot Website

Everyday Tarot

Show Notes

Other Episodes

Episode

Product Development Process Part 4: Deep Work and Practicing Patience

Episode

Getting Started with Pay-Per-Click Advertising (Google and FB ads) ft. Ilana Wechsler

Episode

Scaling a service business - Interview with Mandi Ellefson